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Use design to design change.

Hi, i'm James.

Years ago I was asked to write a book and recently I asked myself why I hadn't written that book.

So I did.

The world needs ambitious, smart, people building brands better for people and better for the planet.

This book equips those building conscious brands with tools to help that brand thrive. Conscious brands understand that profit depends on having a positive impact on people + planet.

It takes a village to nurture a brand, so each chapter includes exercises teams work through together. You can see that in action, on my site.